Angelica McDaniel was named Executive Vice President, Daytime Programs and Syndicated Program Development, CBS Entertainment and CBS Television Distribution, in March 2015. She reports to Thom Sherman, Senior Executive Vice President Programming, CBS Entertainment, and Steve LoCascio, President, CBS Television Distribution.
In her role, McDaniel oversees CBS Daytime, the Network’s top-rated lineup in the daypart, as well as development for all new first-run programming at CBS Television Distribution (CTD), the industry’s leading domestic syndication company. She is also in charge of developing new series across all traditional and new genres of programming for the syndication marketplace.
McDaniel, who joined CBS in August 2010, previously served as Senior Vice President, Daytime, CBS Entertainment, responsible for overseeing the Network’s daytime lineup, which recently celebrated 32 consecutive years as daytime’s #1 Network. CBS Daytime includes daytime dramas THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL, game shows THE PRICE IS THE RIGHT and LET’S MAKE A DEAL, and the entertainment talk show THE TALK. Collectively, the lineup won 20 Daytime Emmy Awards in 2019. During her tenure, the Network’s daytime programming has received 116 Daytime Emmy Awards, 34 Parents’ Choice Awards and 84 Telly Awards.
McDaniel served as Vice President, Current Daytime Programs, CBS, overseeing THE TALK, before being elevated to her role as head of daytime at the Network. She also oversaw the 2013-2014 season rebranding of CBS’ Saturday morning programming block to THE CBS DREAM TEAM… IT’S EPIC!, a three-hour FCC educational/informational compliant programming block of six high-definition half-hours with a pro-social message targeted to viewers 13 to 16 years old and appealing to viewers of all ages. These include: Lucky Dog, Dr. Chris Pet Vet, The Henry Ford’s Innovation Nation, The Inspectors, Hope in the Wild and Pet Vet Dream Team.
In 2017, McDaniel was selected for the 9th Annual Powerful & Influential Latinos in Entertainment by the Imagen Foundation.
Prior to joining CBS, McDaniel was a creative executive at Telepictures/Warner Bros., and served as the current executive for the fifth season of “The Tyra Banks Show.”
From June 2007 to March 2009, McDaniel was Creative Director of New Media for Telepictures Productions, spearheading digital initiatives, social media strategies and web integrations for “The Ellen Degeneres Show,” “TMZ,” “Essence,” “The Bonnie Hunt Show,” “Extra,” “The Tyra Banks Show” and “MomLogic.”
Earlier in her career, McDaniel was part of the start-up staff at XM Satellite Radio, serving as an executive producer and later Director of Talk Programming, managing more than 50 talk channels, including MTV, E!, CNN and NASCAR.