CBS SPORTS’ 2019 MASTERS FINAL-ROUND COVERAGE DOMINATES SUNDAY’S VIEWERSHIP
Masters Final-Round Live Coverage Is Most-Watched Morning Golf Broadcast in
More than 30 Years Averaging 10.8 Million Viewers
Sunday’s Combined Masters Coverage Was Watched in All-or-Part by 37.2 Million Viewers,
Up +41% vs. 2018 Live Coverage and Most-Watched Masters Sunday in Six Years
CBS Sports’ final-round coverage of the 2019 Masters dominated Sunday’s sports landscape with the top two most-watched sports broadcasts of the day.
Live coverage, which aired Sunday morning due to the weather-adjusted tee times (9:00 AM-2:54 PM, ET), averaged 10.8 million viewers, making it the most-watched morning golf broadcast in 32 years.* Sunday’s final round also is the most-watched golf broadcast on any network since last year’s Masters final round.
The final round peaked with 18.3 million viewers from 2:15-2:30 PM, ET.
Sunday’s combined Masters coverage, including the encore presentation, was watched in all-or-part** by 37.2 million viewers, up +41% vs. 2018’s live only coverage and the most-watched Sunday coverage of the Masters since 2013.
The encore presentation of the final round averaged 4.5 million viewers, the third most-watched golf broadcast-to-date on any network this year behind only the live third-round and final-round of the Masters.
Sunday’s final-round live coverage and encore presentation had a combined average audience of 15.3 million viewers.
* CBS viewership data goes back to 1988
** Viewership based on watching at least six minutes of CBS coverage
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