Press Release back to list
04.16.2019

CBS SPORTS’ 2019 MASTERS FINAL-ROUND COVERAGE DOMINATES SUNDAY’S VIEWERSHIP

Masters Final-Round Live Coverage Is Most-Watched Morning Golf Broadcast in

More than 30 Years Averaging 10.8 Million Viewers

Sunday’s Combined Masters Coverage Was Watched in All-or-Part by 37.2 Million Viewers,

Up +41% vs. 2018 Live Coverage and Most-Watched Masters Sunday in Six Years

CBS Sports’ final-round coverage of the 2019 Masters dominated Sunday’s sports landscape with the top two most-watched sports broadcasts of the day.

Live coverage, which aired Sunday morning due to the weather-adjusted tee times (9:00 AM-2:54 PM, ET), averaged 10.8 million viewers, making it the most-watched morning golf broadcast in 32 years.* Sunday’s final round also is the most-watched golf broadcast on any network since last year’s Masters final round.

The final round peaked with 18.3 million viewers from 2:15-2:30 PM, ET.

Sunday’s combined Masters coverage, including the encore presentation, was watched in all-or-part** by 37.2 million viewers, up +41% vs. 2018’s live only coverage and the most-watched Sunday coverage of the Masters since 2013.

The encore presentation of the final round averaged 4.5 million viewers, the third most-watched golf broadcast-to-date on any network this year behind only the live third-round and final-round of the Masters.

Sunday’s final-round live coverage and encore presentation had a combined average audience of 15.3 million viewers.

* CBS viewership data goes back to 1988

** Viewership based on watching at least six minutes of CBS coverage

* * *

CBS Sports Contacts:

Jerry Caraccioli

212-975-7466

gwcaraccioli@cbs.com

Randall Liu

212-975-5936

randall.liu@cbs.com

Press:

Randall Liu
212-975-5936
randall.liu@cbs.com

Jerry Caraccioli
212-975-7466
gwcaraccioli@cbs.com